Sharing a win-win story (not your usual Vegas story)

It was great to catch up with so many people last week at the Interactive Media conference in Las Vegas. Panels on the need for better metrics and “are we bold enough?” were among those I found energizing, and seeing the quality work showcased in the Eppy awards was inspiring. But, as usual, it was the hallway and exhibit floor conversations that were most interesting, especially because it gave me the chance to share with many editors and publishers what DailyMe is doing and how we work with news sites.

One topic that arose occasionally is how we license content for DailyMe. It’s a question we’re happy to discuss with news producers, because we believe the approach we take at DailyMe benefits both the creators of content as well as the users of DailyMe, and in the process increases the audience for good journalism.

Unlike the numerous aggregator sites that scrape original news sites and offer their publishers little in return except the occasional click back, DailyMe pays for content it licenses through consolidators and wire services. Much of the license fee we pay flows back to the original publishers, providing them with an additional revenue stream from their content. In most cases, the user reading a story on DailyMe would not have gone to the publisher’s site and found that story, so the publisher is not losing traffic that might otherwise have gone to its own site.

DailyMe users benefit because they can discover and consume some of the best news reporting available all in one easy-to-use interface that can be personalized to their interests. Our users can even have their DailyMe digest printed in a convenient format.

I’m looking forward to finding even more ways to work with top news publishers as DailyMe expands.

-Neil