Food for Thought at Lunch Today

Today was not lunch as usual at DailyMe. I attended an eye-opening IAB sponsored webinar with Neil, our President and Chief Product Officer, on a topic that left both of us, well, the opposite of speechless. It was presented by the Progress and Freedom Foundation, an organization that has recently devoted time and resources toward the defense/protection of online advertising from proposed legislation. Special attention has been given to the “long tail” media, publishers like DailyMe that offer a large number of articles from a large number of sources, each in relatively small quantities, who may suffer greatly if the legislation goes through.Throughout today’s session, two points came across clear: First, this proposed legislation could adversely affect both publishers, whose business models are ad-based, as well as consumers, who have grown accustomed to the free, timely and quality content delivered on the internet. Second, this policy, known as a “Do Not Track” registry has received some press, but not nearly enough, as Neil notes on his blog.

- Lisa
http://DailyMe.com